The Effectiveness of Adding Storytelling Design Elements to Business Dashboards

Supervisor: Emiel Caron

Data is increasingly used for decision making. Business dashboards help users with decision-making, monitoring, and managing by easily showing findings from data. The more effective a business dashboard is designed, the better the dashboard helps with these functions. Knowing how to design a business dashboard as effective as possible is especially important for consultants and data analysts, as they have to design the dashboards to communicate patterns of data and findings to the client and/or decision maker. As argued in literature, a way to make data visualizations (and thus dashboards) more effectively is by adding storytelling design elements to them (Hullmann & Diakopoulos, 2011; Segel & Heer, 2009). However, incorporating these elements takes additional (valuable) time for consultants and data analysts. Hence, it is important to quantitatively research the effectiveness of incorporating storytelling design elements into business dashboards.

Hullman, J., & Diakopoulos, N. (2011). Visualization Rhetoric: Framing Effects in Narrative Visualization. IEEE Transactions on Visualization and Computer Graphics, 17(12), 2231-2240. 

Segel, E., & Heer, J. (2010). Narrative Visualization: Telling Stories with Data. IEEE Transactions on Visualization and Computer Graphics, 16(6), 1139-1148. 

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